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Marketing in the Facebook Era
The last decade was about the world wide web of information and the power of email as the marketer's new communication medium. This decade is about the world wide web of people and the power of recommendations from people we trust. Facebook and Twitter are the new communications medium. In this webinar, you will learn how to:
- Reach precise audience segments with hypertargeting
- Achieve viral campaigns with word of mouth of Facebook and Twitter
- Manage, measure, and integrate across your social media initiatives
Clara Shih is an author, blogger, and entrepreneur who created Faceconnector , the first business app on Facebook. She is a frequently invited keynote speaker at social media conferences worldwide, including Web 2.0 Expo, Enterprise 2.0, Social Ad Summit, and Toronto TechWeek. Clara recently left her position as Director of Social Networking at salesforce.com and is now CEO of CrowdContext, a provider of social media tools which enable brand marketers to manage and measure social media campaigns across Facebook, Twitter, and their own websites.
Clara's full bio and book are available at: thefacebookera.com .